Monday, 9 May 2011












Evaluation:)

In what ways does your media product use, develop or challenge forms and conventions of real media products?
My media product uses development and challenges forms and conventions of real media because the music in which I have chosen relates ideas in which I intented to show the audience. The soundtrack I have chosen was Behold The Darkness by Medwyn Goodall, this gave the film an edge due to the eeriness of which it created.
The soundtrack gave the audience the idea of a thriller/horror film.
What I found challenging was the little time I had having to re-film and re-make due to previous work I did. The tight budget of the handheld camera was I think used to my advantage because I wanted to created a close fitting-claustrophobic opening scene, to built up the beginning. Finding the place to set the scene I thought would be a challenge, due to the criteria in which I wanted the film to full fill. I manage to develop my ideas in St. Andrews church. Due to the church always being busy, at night or really early in the morning would be the best time to film, which fit with my genre as I wanted the first scene in the dark, at night. The second half of the opening was a challenge due to wanting to set the scene in a graveyard. Town is still quite busy at night but I was lucky enough that not as many were walking past on the pathway, they were very polite.

How does your media product represent particular social groups?
I think the particular social group my media product represents is young women, who are vunerable. This is because my protagonist is an unknown character at first to the audience, as my film is show from a first persons perspective and narrative. But as the beginning of my film unravels the character is represented by the idea of the sound their shoe makes, the audience can see they are black boots, showing the protagonist is female. The camera being held seems to be being held by a smaller person, this shows the character could be a young teen. This also shows the idea of vunerability as she is all alone.

What kind of media institution might distribute your media product and why?
I think that the media institution that might distribute my media product would be a universal distrubution. Paramount.This is because the logo of Pamount is used as my opening to my film. I think this is the media institutuiom due to the different ranges of movies it produces. Such as "Whispers in the Dark" is a 1992 thriller about a psychiatrist whose patient's lover may or may not be a serial killer.The film was released by Paramount Pictures on August 7, 1992. Contrasted movies have also been produced like twilight, star trek, Mean Girls, Get rich or die tryin', The longest yard, KungFu Panda and many others. The ranges of audiences paramount makes the logo of the mountain is a iconic and familiar symbol which different audiences can relate to. I think my movie would be able to be produced by them as they have created many thillers that have been approved and awarded for the being outstanding.
Paranormal Activity 2
Who would be the audience for your media product? My taget audience would be rated 15. As my work as a whole does not endorse discriminatory language or behaviour. Drug taking is not shown or related in this film as a whole, it does not promote or encourage drug misuse. The horror is strong and menace but is not sexual. Violent language is not used to a high extent throughout the film, the open is just a soundtrack.
My movie, I think would appear to the teens over 15 who enjoy the ideas of supernatural. As it is shown through first person the audience can relate more to the movie, as if it is them who is the protagonist.


How did you attract / address your audience?
I would adress my audience by advertisement such as:
- A trailer- to lure the audience in.
- On television adverts- comercials.
- In magazines, newspapers.
-Radio
-Public transport, on the side of buses, bus stops, trainstops.
-billboards.
-Competitions/Prizes

What have you learnt about technologies from the process of constructing this product? I had to learn how to use Mr Grays camera by getting used to all the setting.
I had to learn how to edit all my work on a Mac, using the software provided called final cut express. I used tools: Cut, zoom in (on point), speed up, music edit ( volume control via point tool). I also used livetype for the names and titles in the film.
In the editing I learnt how to combine sounds by making the soundtrack quiter, so another sound could be heard above it. My footsteps were able to be heard ( in 0.39) in my film. Pulling the sound bar of what i filmed up and moving the soundtrack of "Medwyn Goodall-Behold The Darkness" down so the footsteps could be heard. I did this so that the iconic contrast of the white screen with the title made the audience want to know whos footsteps and question the protagonist more.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I think I have learnt alot about how a movie institution work as they take hours of filming, keep editing by cutting and changing it, they end up with only minutes of footage in which they want to use. I feel that I did well, as I ahieved what I wanted, in having it from a first persons prespective but if I could change it, I would. I would choose more locations and made cut walking up the stairs, I would add another seen to do with the concept of being followed by eyes. Connecting to the title more.